Where your brand is as a business today is the dream for thousands of ecommerce entrepreneurs starting their journey. You thought this was the pinnacle of what’s possible when you started but you know: there’s more. There’s a lot more!

You and your team have poured thousands of hours into the development, marketing, advertising, logistics and scale of your business. You know there’s more you can do, you are ready for the next evolution but you’re stuck.

The truth is that the reason most brand owners and operators get stuck at low 7 figures per year is because what got them here doesn’t necessarily get them “there”. The scrappy / hustler mindset with a “do whatever it takes” attitude while doing many major roles in the company, doesn’t scale.

7 Figures Per Month (7FPM) Brands

• Implemented a creative engine to develop assets
• Implemented a copy engine to create assets
• Clear naming conventions to analyze performance
• Organized account structure for testing and scaling
• Designed a testing engine to test systematically
• Designed a scaling engine to scale predictably
• Assess the business holistically across all sources
• Assess a series of metrics through multiple lenses
• Outlined a decision making framework
• Playing offense to scale to 7FPM
• Empowering others to execute at new levels
• Objective, logical and patient to inevitable volatility
• Ongoing mastery of systems / processes
• Committed to breakthroughs via systems

7 Figures Per Year VS Per Month Brands

• Handful of new creatives per month
• Implemented a creative engine to develop assets
• Handful of new copy per month
• Implemented a copy engine to create assets
• Unclear naming conventions
• Clear naming conventions to analyze performance
• Mix of ideas for a messy account structure
• Organized account structure for testing and scaling
• No clear testing process
• Designed a testing engine to test systematically
• No clear scaling process
• Designed a scaling engine to scale predictably
• Look at Facebook data only
• Assess the business holistically across all sources
• Look at a handful of metrics
• Assess a series of metrics through multiple lenses
• No parameters to make decisions
• Outlined a decision making framework
• Playing defense to stay at 7FPY
• Playing offense to scale to 7FPM
• Wearing many hats to operate
• Empowering others to execute at new levels
• Highly sensitive to volatile performance
• Objective, logical and patient to inevitable volatility
• Little to no systems or documentation
• Ongoing mastery of systems / processes
• Expect breakthroughs via hacks
• Committed to breakthroughs via systems

We believe in systems, not hacks. We believe in a systematic approach to media buying. This is why we created the Media Buying Operating System (Media Buying oS). Hacks scale brands to 7 figures/year. Systems scale brands to 7 figures a month. Here’s what our systems (we call them engines and frameworks) have been able to accomplish for high growth brands like yours:

For a direct to consumer furniture brand

An ad assessment is critical to understanding and evaluating the state of an ad account and foundations of a brand for scale. Short term tactics and changes in the algorithm may work a few months. Long term scale and profitability comes from systematic strategies, execution, testing, scaling and analysis.

This is why at Ad Pros, we assess brands holistically to take a snapshot of a direct to consumer brand to spot opportunities to push and pull hand selected levers for growth. If any traffic partner accepts to work with your brand without assessing your brand’s ad accounts, keep looking.

Enter Ad Pros.

Ad Pros assesses campaigns through the systems outlined above and our Ad Scorecard method.

The Ad Scorecard was developed as a holistic method to assess the state of high performance brands we partner with. It allows us to look beyond what’s going on inside of a traffic platform to see more levers and more opportunities to leverage to hit brand wide goals.

The elements of the Ad Scorecard are:

1. Offer: the product / bundle the first get exposed to
2. Avatar: the customer profile ads cater to
3. Funnel: the sales process they experience after clicking an ad
4. Nurturing: reengagement to convert a visitor to a customer
5. Ad: the copy and creative delivered to prospects
6. Ad Optimization: ad account strategies for scale
7. Tracking: data framework for high quality decision making

Once we are hosting the ad assessment with you, we will deliver to you the following:

• An assessment of your brand with the Ad Scorecard
• Analysis of opportunities for the 7 levers of the Ad Scorecard (and which to ignore)
• An outline of missing systems (engines and frameworks) in your business
• Clear next steps of an implementation plan (whether you partner with Ad Pros or not

The Ad Assessment is publicly available for $999 but if you apply today (and are qualified to move forward to the ad assessment), your cost for the Ad Assessment will be…drum roll please….$0.

No strings attached.
No commitment.
No financial investment required.

Why? This is our way of investing in our relationship.

If you are a fit for Ad Pros as a dream client and we are the dream agency partner for you, we would be honored to partner with you on your path to 7 figures per month in revenue.

Most growth agencies look at paid advertising through a very narrow lens:

While those 2 levers are important, ignoring the offer, avatar, funnel, nurturing and a tracking framework allows for a true assessment of advertising and growth campaigns holistically for your brand. Ads don’t convert in a vacuum. They are free flowing and the sales journey is rarely a linear series of steps.

The Ad Pros difference is isolating and segmenting core levers of the Ad Scorecard to identify what the opportunities are, what to focus / ignore and where to invest resources including time, attention, people, partners and cash.

Here is an example of an Ad Assessment we hosted recently:

We recently completed an ad assessment for a skincare brand.

The avatar, funnel and nurturing processes are great or phenomenal. They are marketing to the right avatar maximizing average order value (AOV), lifetime value (LTV) while minimizing cost per acquisition (CPA). Since these levers are performing, we can move onto what’s not working:

The ad, ad optimization and tracking.

There are few new ad creatives per month with marginal changes to their copy every month. Marginal changes are leading to marginal results.

Ad optimization isn’t working because naming conventions aren’t delivering visibility when analyzing campaigns and the same campaign structures that used to work aren’t any more. Yet no new campaign structures are being launched.

Tracking is non-existent. It’s mostly reviewing what’s going on Facebook vs. how much revenue is in Shopify. It was ok when the company was smaller but at scale, it’s becoming more and more difficult to understand what’s going on in the business.

The offer isn’t a core issue as it is working to deliver high quality customers who reorder for a relatively high lifetime value. The opportunity is to test different offers, bundles and positioning to maximize the front end growth of their business.

This assessment allowed this brand to:

1. Understand the levers available to them via the Ad Scorecard
2. Define the 4 levers to focus on and the 3 levers to ignore
3. Outline an execution plan for missing systems (engines and frameworks) in their business
4. Complete an implementation plan to develop, launch and optimize systems in their business in record time

Apply

You complete our application to see if you qualify.

Book An Introductory Call

After the completed application, we schedule an introductory call to learn about your brand, your vision, what’s working and what’s not working.

Qualify for Ad Assessment

We will then host your Ad Assessment to deliver our presentation of opportunities and an implementation plan on where to focus to scale to 7 Figures Per Month (7FPM).

Host Your Ad Assessment

If your brand qualifies, we schedule an assessment to analyze your brand and host an assessment call with key decision makers on your team.

Partner With Ad Pros

If we mutually agree that we are a fit, we get to work to develop, launch and optimize the Media Buying oS into your business in record time!

Direct to consumer brand in the pets space

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