Done For You User Generated Content That Converts
Performance User Generated Content (pUGC) are ad creatives designed to convert a click into a customer with max ROAS, AOV and LTV.
More Ad Creatives
Get 64+ launch ready ad creatives a month
More ROAS
Increase return on ad spend by 20% or more
More Revenue
Find new, highly profitable ads for your brand
Introducing Performance UGC (pUGC)
Standard UGC content not profitable anymore? The answer is Performance User Generated Content (pUGC). Our done-for-you pUGC program is designed to maximize return on ad spend (ROAS), average order value (AOV) and lifetime value (LTV) with every click.
Average client finds a new winning ad with an average of 20% increase in ROAS!
Here is how this program works (in partnership with your team):
pUGC Strategy
Define what success of the program is for your brand.
Scripting
Ad Pros ideates and write scripts with the right messaging for your offer(s).
Creator Recruitment
We source creators who fit your customer profile (or brand preferences).
Creator Management
Our team manages communication and feedback with creators.
Review + Approval
Assets must get approved internally and by your team as the brand.
Creative Development
Post production converts raw assets to high performing UGC ads.
Launch And Repeat
Assets come ready to launch for your media buying team. And then repeat the process to find more winning ads for your brand!
Complete Creative Control With pUGC
When brands think of user generated content, they think it’s not predictable, complex, time consuming and difficult to manage. We believe pUGC is the answer. Here’s why:
Traditional UGC
- No control of content recorded
- No control of scripting
- No control of messaging
- No control on angles of photos
- No control on angles of videos
- No control on lighting
- No control on mic quality
- No control of opening hooks
- No control of b-roll
Performance UGC
- Control of person recording content
- Control of scripting
- Control of messaging
- Control on angles of photos
- Control on angles of videos
- Control on lighting
- Control on mic quality
- Control of opening hooks
- Control of b-roll
The Ultimate pUGC Difference
Just because an asset looks user generated doesn’t mean it’s going to convert. Here’s what it takes for a pUGC asset to convert:
The Right Creator For Your Brand
Ad Pros taps into a network of 100s of creators who can speak directly to your dream customers!
Video Type
Ad Pros chooses the type of video(s) to create for your brand. After analyzing thousands of ads, we match the video type to your offer and dream customer.
Video Type
Ad Pros chooses the type of video(s) to create for your brand. After analyzing thousands of ads, we match the video type to your offer and dream customer.
Messaging
Creators follow the exact talking points and script to emphasize for thumb stopping creative.
Visual and Audio Hooks
What your dream customers sees and hears in the first 3 seconds is the difference between a losing ad vs a winning ad.
Visual and Audio Hooks
What your dream customers sees and hears in the first 3 seconds is the difference between a losing ad vs a winning ad.
Edits
Post production editing takes pUGC to the next level! From transitions, video effects, audio effects, animations and more to get more out of every ad.
Getting Started With pUGC
Performance User Generated Content (pUGC) is designed to convert a click into a very profitable customer. With pUGC, maximize return on ad spend (ROAS), average order value (AOV) and lifetime value (LTV).
STARTER
- Concepts
- Hooks/Concept
- Assets/Month
- Creators
- Cost Per Video
- Cost Per Month
BRONZE
- 4 Concepts
- 4 Hooks/Concepts
- 16 Assets/Month
- 2 Creators
- $125/video
SILVER
- 8 Concepts
- 4 Hooks/Concepts
- 32 Assets/Month
- 4 Creators
- $125/video
GOLD
- 16 Concepts
- 4 Hooks/Concepts
- 64 Assets/Month
- 4 Creators
- $125/video
Book A Call
Still have questions about the Performance UGC program? Book a call below