Getting Started

Intro

What Is Attribution? (7:18)

Changes With iOS14 (16:43)

Attribution Windows (2:21)

Delayed Attribution (8:30)
Advanced Attribution

Standard vs. Custom Conversions (2:51)

Modeling Conversions (8:07)

Attribution Gaps (5:11)

Unwritten Delayed Attribution (2:27)
Implementation

Implementation (2:20)
Traps

Only Looking At Facebook Traffic (5:54)

Using The Ads Manager (1:38)

Not Reconciling Pixels (1:20)

1DC Higher Than 7DC (2:05)

Attribution For Long Sales Cycles (0:59)

Attribution For Short Sales Cycles (0:55)

No Attribution Window Specific Targets (1:45)
