Getting Started
Intro
What Is Attribution? (7:18)
Changes With iOS14 (16:43)
Attribution Windows (2:21)
Delayed Attribution (8:30)
Advanced Attribution
Standard vs. Custom Conversions (2:51)
Modeling Conversions (8:07)
Attribution Gaps (5:11)
Unwritten Delayed Attribution (2:27)
Implementation
Implementation (2:20)
Traps
Only Looking At Facebook Traffic (5:54)
Using The Ads Manager (1:38)
Not Reconciling Pixels (1:20)
1DC Higher Than 7DC (2:05)
Attribution For Long Sales Cycles (0:59)
Attribution For Short Sales Cycles (0:55)
No Attribution Window Specific Targets (1:45)
Not Monitoring Volatility In Windows (1:27)
Attribution Mastery Training
The definitive guide to attribution for direct to consumer ecommerce brands
Welcome to the Attribution Mastery training by Ad Pros. The goal of this training is to learn how attribution works to scale your campaigns (and business) with paid ads.
Ad Pros is a paid advertising agency designed to scale brands from 7 figures a year in revenue to 7 figures a month (profitably). Right now, attribution is a big part of how decision making happens across multiple platforms, platform budgets, funnel stages and CPA targets.
After managing millions a month of advertising, one thing became very clear: attribution is hard. So we put together a series of training videos as our way of giving back to the media buyer community to learn how we look at attribution and decision making.
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Looking to scale to 7 figures a month in revenue?
Apply to have Ad Pros manage your ads
iOS14 has been a challenge for most brands (including our clients) but we learned to adapt. Here is how we adapted (and scaled) for some of our clients:
Scaling through Covid
Scaling back up in 2022
We manage the following platforms for our fast growing clients:
And Here Are More Results
Pet Niche
$300k to $1mm/mo revenue 14 months
Furniture
$27k to $1mm/mo revenue 12 months
Homeopathic supplement
$40k to $400k/mo revenue 12 months
If your revenue is flat or declining, apply to have Ad Pros manage your ads?
As Seen On
Click To Watch The First Video
Attribution Mastery: What is Attribution
