SCALING FROM $40K/MO TO $400K/MO IN REVENUE (PROFITABLY)
Ad Pros scaled a homeopathic supplement brand aggressively with paid ads… scaling from $40k/month in spend to $300k/month.
The focus for the brand was creating momentum for their subscription business. Here’s how we scaled using our proprietary engines and frameworks:
#1
Tracking Framework
- The previous media buyer didn’t have clear in-platform metrics objectives
- Ad Pros defined clear targets, outperformed those targets and broke sales records
#2
Testing Engine
- With clear in platform targets, Ad Pros found winners within the first two weeks
- Ongoing implementation of our testing engine led to new winners every month to scale
#3
Scaling Engine
- Targeting the dream customer for this brand was very difficult, so our creative winners did the hard lifting
- Ad Pros developed high performing creatives to qualify dream customers at scale
#4
Copy Engine
- This brand’s audience is very sensitive to supplementation for their children
- Ad Pros worked hand in hand to craft world class copy over 100s of hours together
#5
Avatar Development Framework
- To avoid repetitive ads, Ad Pros invested resources to define the avatar clearly
- This framework led to multiple copy and creative breakthroughs every quarter