SCALING FROM $26K/MO TO $1MM/MO IN REVENUE (PROFITABLY)
Ad Pros developed and scaled a furniture brand direct to consumer business with paid ads… scaling from $0/month in spend to $200k/month.
This brand was already a multiple 8-figure brand through third party market places. Here’s how we scaled using our proprietary engines and frameworks:
#1
Growth Strategy
- With proven products, now was the time to define the DTC strategy
- That included financial modeling, and redevelopment of ad messaging, targeting, avatars, creative strategy and more
#2
Testing Engine
- There was no historic data
- Ad Pros designed a testing process to find winners quickly with dynamic product ads + pockets of audiences delivering 500+% ROAS
#3
Scaling Engine
- Long sales cycles made budget allocation and scaling complex
- Ad Pros managed same day, omni channel performance for lifetime profitability
#4
Copy Engine
- Dynamic products ads limited our creative testing. The main creative lever became copy
- Ad Pros owned strategy to ideate, develop, test and iterate on high performing copy
#5
Tracking Framework
- Implementation of an attribution platform to predict short + long term performance
- Developed an internal system for multi-channel, full funnel targets + delayed attribution targets