5 Ads Libraries You Don’t Know About
If you’re reading this, you are a media buyer who wants an EDGE.
Who wants to push.
Who wants to scale.
Who wants to break records.
Today, I want to show you 5 ads libraries you may not of heard of and what Ad Pros thinks you can learn from these campaigns.
But first: Get 70+ ads libraries hand selected by Ad Pros… for FREE here:
Ad Library #1: Invisalign
The reason that their ad library is powerful is because of the variety of their ad types (images/videos/instagram story placement videos).
But also because of the diversity of their content: still images of Invisalign braces vs. videos of braces. Compared to child-centric video ads vs. child centric images.
They are showing use cases, using different angles and have a lot of different offers to convert a click into a customer.
Get the link to Invisalign’s ad library here.Ad Library #2: Dave
Dave “helps over 5 Million people thrive, not just survive, between paychecks. Connect any bank account to start or open your own Dave checking account.”
Dave’s library is controversial.
Their ads seem very noncompliant.
Their ads come off as predatorial + aggressive.
BUT I have discovered that I can learn a lot from people I disagree with. And I suggest you do the same.
If you go through their ad library, you’ll see a formula and a method to their madness. They are one of the few advertisers that are truly testing one element at a time in a formulaic manner.
Look at their:
– Use of models + demographic targeting
– Structure of scripts
– Use of messaging to start videos
– Production Quality (designed for fast testing)
– Audio
Ad Library #3: Pela Case
Pela case is the “world’s first 100% compostable, eco-friendly iPhone and Android phone cases working towards plastic free oceans”.
The reason that their ad library is great is because of how vibrant the ads are. The hit the nail on the head when it comes to scroll stopping creatives.
Their angle on their product is a lot different than most phone cases because most of their competitors can’t make the product claims that they can.
Even if they can, with 2,200+ active ads the time of publishing this post, it’s hard to compete with the velocity and standard they create their ads.
Get the link to Pela Case’s ad library here.Ad Library #4: Dr. Squatch
I LOVE their ad library.
They are witty.
Their scripting is amazing.
They are very shareable.
And their underlying strategy is really smart.
They create 3-4minute video ads.
Break them into 30-60secs variations.
Test text variations to see what hits.
Then “rinse and repeat”
(See what I did there?)
My biggest takeaway from their library is their scripting. First watch the video, then listen to the script. These guys get it.
Get the link to Dr. Squatch’s ad library here.Ad Library #5: Shopify
You might be paying them thousands of dollars a year but never seeing their ads. Almost all of our clients use the platform and I’ve been on the site multiple times but never see their ads.
So I was curious and checked them out.
Their ad library isn’t super high production, but my biggest takeaway was their audience segmentation and how they go about it.
Look at the breakdown of their ad messaging combined with ad creatives while using the same fundamental messaging.
I like the way they create variations and use same voiceover/messaging but scale it across demographic segments.
Get the link to Shopify’s ad library here.
